Ziploc Sandwich Bags

Thursday May 13thHousehold Category

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When I was a kid I thought Ziploc was the Cadillac of sandwich bags, which meant we didn’t have them at our house.  We just had the kind of bags without any seal, just the top-fold that would often unleash the contents in my schoolbag before I even got off the bus in the morning.  One of the nice things about being an adult is that I can get whatever kind of baggies I want and while I may not always get Ziplock brand, I always get something with a zip seal.  My mom still gets the top-fold bags.

The top image from 1985 uses a really nice simple font and uncomplicated composition.  The layout uses two main colors, blue and green, divided by a white line.  The only text is the brand name “Ziploc” and the product inside “sandwich bags”.  There’s also a small dow logoin the upper left.

The size of the title text on the new box tapers down from “Z” to “C” and gets the full treatment of beveling, outerglow/shading and even a sparkle at the top of the “p”.  A detailed image of the product holding the intended item takes up a good amount of space (also gleaming with a sparkle).  The green bar has been arranged to stand vertically and moved to the far right.  It also has a slightly shiny, 3-D edge.  The word “sandwich” has been reformatted to all caps and SC Johnson seems to have taken over from Dow and placed it’s less noticeable logo in the lower right.

While the differences are major, I thought it was interesting how besides the image of the bag and sandwich, the new box keeps the same basic color theme of using blue in back of “Ziplock” and green behind “sandwich”.  Also the text for the colors are the same.  Of course I like the stark, straightforward design of the old box and the font is just so neat tidy.  It does such a nice job of minimal presentation with maximum recognition.

Ziploc: Old or New?

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7 Comments

  1. Tasty Japan
    May 13, 2010

    While the old one is simple, it looks kind of cheap, as in store brand.

  2. Alison of a Gun
    May 13, 2010

    Oh man! I was just bitching about the same thing the other day. My parents always had the fold-over sandwich bags too, and all the other kids had ziploc. We also had to drink 100% juice when all the other kids got Hi-C, which in retrospect was probably good but when you’re 10 you don’t give a shit about stuff like that.

  3. Nightdragon
    May 16, 2010

    I like the old packaging — simpler and somehow more direct.

    I just noticed you’re from the Metro West area! I am too — though closer to Boston. Watertown, to be precise! What supermarket do you shop at? I worked at “Stah Mahket” for five years. :-)

  4. michelle
    May 17, 2010

    Oh nice, I miss Watertown! I used to go to their Stah all the time.
    I’m out in the Framingham now. I usually go to the Market Basket out here but will hit Stop&Shop and Shaw’s for variety :)

  5. Nightdragon
    May 17, 2010

    Market Basket is still around? I didn’t even know that! Gotta love how some things don’t change.

    Actually, I live in London, U.K. these days, so I miss Watertown too. But it’s where I’m from (and I have the accent to prove it, lol).

  6. Paul Duca
    December 26, 2010

    Exactly…S.C. Johnson acquired Dow’s consumer product line–Ziploc, Saran Wrap, Scrubbing Bubbles.

  7. Suds
    April 10, 2011

    I was cracking up at the first paragraph of this about the fold top bags. You think that’s bad…my mom used to wash out plastic bags and re-use them. We definitely weren’t getting any Cadillac zip bags at our house either.

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