Veryfine

Friday January 21stDrinks Category

veryfinemachine
I remember we had a Veryfine vending machine just like the one on the left in our middle school cafeteria.  I usually got the apple juice but sometimes got the fruit punch. I LOVED their package design- SO incredibly simple and minimal but extremely recognizable.  Match that up with the oh-so-pleasant font and they had a product packaging and logo home run.  I also liked seeing the other minimalist interpretations of fruit for the other juice bottles. Unfortunately there is almost no evidence of old Very fine on the web, which I think is a crime but if you’d like to check out other awesome logos created by the same firm check out their site.

The new Veryfine machine* does the usual updates like making the backgrounds busy and “exciting” and glowing the logo.  Obviously I feel they should have left it alone but I do like they kept the font at the bottom of the new machine that reads “fruit juices & drinks” the same, although I wonder why they bothered.  If you’re going to keep something the same- why not the awesome apple??
The new apple is okay, it’s still a fairly simple graphic suggesting an apple but it’s really no match for the earlier version.  I would hang the front panel of the old VF machine on my wall and definitely would not do the same for the new one.
And that’s how I feel about that.
*A big thank you to “The Upstairs Room” on Flickr for allowing the use of their photo

Very fine: Old or New?

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4 Comments

  1. Dave
    January 21, 2011

    Oh, great, yet another boring logo created with the Graphic Turd Of The New Millenium, the SWOOSH.

    We hates their laziness, preciousss, we do.

  2. ima420r
    January 23, 2011

    I love the old Veryfine logo. They never should have changed it.

  3. Eddie
    January 29, 2011

    I prefer the old Veryfine graphics/logo.

  4. Annette
    February 13, 2011

    Thanks for the link to that design firm’s website! They’ve done some really cool work.

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