I don’t drink OJ, I think it has to do something with me being an idiot in 3rd grade. I needed an empty carton for a school project and forced down 3/4 of a container of Minute Maid down my throat for it. Moments after I completed that feat, my mom walks in and said I didn’t look too good. I told her what I just did and she responded with “Why didn’t you just pour it into another container?” I can’t remember what that school project was but I will never forget the enormous feeling of pure “DUH” at that moment and orange juice has been a turn off to me ever since. I know it has nothing to do with packaging but after 30 years I just had to tell someone.
I think most of us remember ”Tropic-Ana” from the earlier days. She was fazed out sometime the late80’s/early 90’s. some might say it was weird to have a topless little girl on a container of orange juice but…well I guess it was. It’s not like the simple drawing is flaunting anything but still there seems something kind of wrong about it. I do like the simple colors and font but it if you take out Ana, it would almost look like a generic company product.
The new container recently change from paper carton to plastic bottle. The brand name font is slightly similar to the old although it has a very small gradient and added a leaf to dot the “i”. It’s not a bad design, it doesn’t go down in the hall of fame of designs but there’s nothing wrong with it. The only thing I’m not a fan of is the orange, I think it would have looked great to have a more 2-D, stylized version of the orange and famous striped straw.
As I was doing a little research on the new container, I came across an interesting fact about the straw. The great blog readysetlaunch, nicely documented the change from the “newer” old package to the new:
Apparently when they changed to a package without the red and white straw, people freaked out and demanded it back , Tropicana caved and gave the people what they wanted. So although they have changed the package again, they made sure to keep the straw.
And finally I couldn’t help but mention the former Tropicana spokesman Bruce Jenner since he was in the ad I found in my magazine collection.
And that’s all I’ll say about that.