I love Triscuits, they’re such a great vehicle for any topping. My husband eats these more than I do but since the box is around the house so much, I was happy to find a 1982 ad with the old design. I forgot how different the package used to look.
Even thought the box on the left is from 1982, there’s something kind of 50’s or 60’s looking about it to me. Its probably the lettering used for “Triscuit” and the Nabisco logo always reminded me of a 50’s space-related thing like a helmet with an antenna or a UFO or something. The old box has a mostly yellow background color divided diagonally with white and the red logo placement in the corner works well with that layout. I really like the font used for “Triscuit” and the red dots on the “i”s work nicely. This is kind of a grainy image (that was the best I could make it look) but still the Triscuit and cheese display looks okay. I enjoy the layout of the diagonalness of the colors and the text more so I don’t know if it would matter what image they have for the serving suggestion.
The current version looks more “grown up”. Maybe the serving suggestion looks more like a portait and there are more earthtones for the background colors. Nothing is diagonal except the Nabisco logo, which is still in the upper left corner, although it’s been considerably shrunk. Also, they’re not “wafers” anymore, they’re “crackers”. And they’re not “whole wheat”, they’re “whole grain”.
The new font used for “Triscuit” itself is okay but I’m not really digging the outer glow and I wish they didn’t replace the dots with squares. They’re also matured into using a capital “T”. In comparison, the older title, between the font and the slant, looks “sportier” and more friendly. Another addition to the new box is the paint stripe (or whatever texture that is) with the variety “Original”. I think that works well because since everything seems to have 20 varieties of itself now, it could be easy to unpack your groceries and realize you have “Garden Herb Calcium Enriched with a Hint of Lime” flavor if you’re not paying close attention.