Swiss Miss Pudding

Tuesday March 9thTreats Category















Somehow I missed out on Swiss Miss pudding as a kid.  We were all about the hot chocolate powder mix but I guess we weren’t big pudding eaters.
The top picture is from a 1982 ad.  First, I really like the colors, brown and red.  They seem so warm and inviting but it must be because until 1992 our kitchen had all deep red appliances with dark wood cabinets – it must just remind me of sitting in my old kitchen.  The letting at the top is very “Swiss” looking as are the little decorative designs on either side. After that I concentrate on not looking the creepy claymation Swiss Miss herself.  There’s something a little crazy about her eyes. 

On the labeling, it seems like they fit a lot of information but somehow doesn’t look too busy.  Normally I’d say it’s a shame when a product loses it’s mascot but I think in this case it’s not so bad.  Although I guess they could have made her look less psychotic and kept her. 
The Swiss Miss lettering is a little less “Swiss” looking now although there  is a small mountain (Alps?) image above it and in the background.  The title of the product gets it’s own wavy ribbon and the features like “No Preservatives” are moved over to the side onto a mildly shiny yellow curve that has so much product information that it spill out over the exposed bottom row of cups.  Also kind of interesting is that teh word “pudding” is the printed the largest on the old package but much smaller, at the bottom and the same color blue as some of the shades in the mountains in back.

One of the biggest differences is the absence of red and brown which is replaced by shades of blue.  Again, I might be thinking of my old kitchen but I think the blue makes it look colder.  I also noticed the spoon with pudding.  I like how the pudding on the old package sits more realistically on the spoon than the perfectly piped (and slightly glowing) example on on the current. 
I guess I like them both but I think they should have kept the old Swiss font and normal looking pudding on the spoon.

Swiss Miss Pudding: Old or new?

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  1. Kevin Swope
    March 9, 2010

    I agree about the font–I liked the old font and the Edelweiss design. It reminds me of Elsie’s Restaurant down in Falmouth, which was a German sandwich place that had great desserts. I think the “Swiss Miss” was animated in the TV ads–maybe her eyes pointed in the same direction at one point?

    The current one’s graphics reminds me of bottled water, plus all the fake “good for you” information–it’s got calcium! But I think the pudding looks more appetizing in the current one.

  2. Elaine
    March 13, 2010

    I agree, I like the old format (minus the Swiss Miss lady). It is a lot more inviting and makes you think of the brand Swiss Miss, more than the new generic version.

  3. Tasty Japan
    March 14, 2010

    I like the new format, at least you can see what the product looks like. I don’t like surprises, especially with food.

  4. Dave
    March 14, 2010

    The old animated Swiss Miss lady used to creep me right the hell out.

  5. Dorothy
    March 15, 2010

    I like the old one, hands down! The font, the decorative bits, the colors. And even though she looks nuts, I’m glad they showed the actual Miss on the old one.

  6. Melissa
    April 3, 2010

    I really prefer the older version, mostly BECAUSE OF the crazy looking Swiss Miss – how awesome! I remember when I was a child I actually would see this same package in the grocery store and want it just because of her!

  7. Kristen Potter
    April 10, 2010

    I’m a big fan of Swiss Miss. The only things I do like about the older version is the font used and the “No Preservatives” tag right under the title. It looks more natural that way. The one reason I cannot choose it is because of the creepy doll-looking Bavarian/Swedish girl. I would have never ate that if she was on there.

    So I’m sticking with the new one. The Swiss Alps work well with the blue and even though the pudding doesn’t look as realistic…it just seems more inviting to me than the older one. Yeah…I don’t know what’s wrong with me. rofl

  8. THOR
    May 10, 2010

    This one’s easy: the old packaging held four puddings, while the new one holds six puddings. New one, no contest! ;^)

  9. Joshua
    August 7, 2010

    @THOR I’m with you. :-D

  10. SZA
    December 28, 2010

    I LOVE the creepy Swiss Miss girl featured in the old-style package. The commercials were way trippy, too. She would probably not fly today, though, due to “political correctness” in advertising.

  11. julian larbalestier
    March 16, 2011

    Reminds me of the “Swiss Mess” Wacky Packages sticker. In fact a lot of the old iconic packaging here was represented in those stickers. This wouldn’t work as well today because most of the examples of new packaging here seems to have been designed by the same board of directors. It’s the new generic, and it makes the yellow no name brand look quite fresh.

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