Monday March 29thFrozen Food Category


It’s kind of gross, but my sisters and I loved Steak-umms and would make these as an after-school snack all the time.  No bun or anything,  just cooked in a pan with a little Lawry’s seasoned salt and voila – snack time! 
The top photo is from a 1983 ad.  I love it because it’s so simple.  The font reminds me of something that might be found on a generic product.   I also like the red and white sections divided by the yellow line and the boldness of the window allowing a view of the actual product.  The information made easily visible under the title is  ”All Beef Sandwich Steaks” and  ”Chopped, Shaped, Thinly Sliced”.
The new version keeps a red, white and yellow color theme but distributed differently.  Red is only background color, the white is a slanted rectangle housing the title and the yellow is used for the text in the lower left corner.  One of the most noticable differences is the substitution of the window displaying the uncooked steak  for a photo of  the product fully-cooked and displayed as it’s serving suggestion.   Another big change is title font, now with drop shadow and some of the information has been rearranged.   “All Beef Sandwich Steaks” and  ”Chopped, Shaped, Thinly Sliced” have moved down to the bottom left corner and much smaller than how it’s displayed on the old box.  There is also the addition of a pan image announcing it’s “America’s Favorite Sliced Steak!” 
I feel like the older box is nicer to look at.  As usual, I like simple layouts and colors, so for me it really works.  Not that it has anything to do with the design but, when I was asking my husband what he thought of the old box design, he asked “Is that Jack Klugman?”, and it was.    I never knew he was a Steak-umm spokesperson!

Steak-umm: Old or new?

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  1. mindy
    March 30, 2010

    man i remember eating them as a snack too.
    i would open up the top layers & put A-1 sauce in there & then eat it :) YUM!

  2. Yum Yucky
    March 30, 2010

    I totally voted for the old box. It brings back memories. But are Steak-umms more greasy now, or am I just paying better attention since I’m old? I dunno.

  3. Melissa
    April 3, 2010

    I still like them and eat them the same way. I chose the new version, I don’t know why though – I do like the wavy line on the old version and feel like there is too much red on the new version, but showing how you can use the steak-umms with an example of a sandwich on the new box has me sold on it.

  4. Kristen Potter
    April 10, 2010

    The old one doesn’t really seem to demonstrate what you can do with the Steak-umm. I don’t know why but looking at the older one…it just looks gross. At least the newer box makes the effort to demonstrate how it would look on something someone would eat. Plus, the skillet on the newer packaging looks really cool.

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