Thursday July 8thTreats Category

As I’ve mentioned before, Oreos were not allowed in our house  growing up and we just had Hydrox but when I was at friends’ houses they would always have Oreos so I got to experience them there.  In general I didn’t notice a huge difference in taste.  I’m not much of a black-cookie fan but I like them for a great Jell-O recipe my Auntie  Harriet used to make. 

The old Oreo package is from 1981, I really like the visual of the rows of horizontally lined up cookies with the diagonal design in the lower  right-hand corner.  The Oreo title font is in caps but doesn’t look like it’s shouting and the letters are playfully alternating alignment.  The Nabisco logo works very nicely in it’s trademark upper-left hand corner and adds some nice color to the blue, black  (I consider the see-through window to he black cookies as part of the design)and white packaging.   It’s simple and minimal.  To me, looks like art.

The new package conceals the contents inside with a more functional resealable flap.  The design colors are basically the same: blue, black and white with the red logo in the corner.  Instead of seeing the lined up cookies, we are shown a large detailed graphic of one cookie splashing into milk.  The background blue uses a kind of gradient that looks kind of like a glow around the Oreo.  The title font letters are lined up, outlined and shaded.  It looks like a superhero version of the Oreo title.

I have to go with the old one for is oh-so-pleasant appearance and simple design.  The new one just looks too “pumped up”.

Oreo: Old or New?

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  1. Ethan
    July 8, 2010

    I prefer the old package design too. However, I do like the resealableness of the new package a lot. “Milk’s Favorite Cookie” is also a bit more creative than “Chocolate Sandwich Cookies”, but I like the latter better. I guess because it’s humbler and more quaint.

  2. ima420r
    July 8, 2010

    I liked that you could see the cookies! The new one is more convienient (resealable is great!) but the old one was better to look at… unless the cookies were almost gone! :)

  3. Dan V.
    July 8, 2010

    Please don’t take this the wrong way, as I like reading this blog, but I can’t help but feel that there has yet to be a modern package that you’ve liked, even though I’ve been reading this since the start. What would it take for a newer package to come out on top?

    Surely the newer Oreo package wins simply on the fact that its actual function (in that it can reseal and keep cookies fresher longer, in addition to its structural rigidty) is far superior to the older version? Even if the graphics are a bit louder, I would take the newer one over the older one any day.

  4. michelle
    July 8, 2010

    Hi Dan, it may seem almost factual to you that the new one is better because of it’s functionality of keeping cookies fresh and that’s great I’m glad you like the new one but I based my opinion (and everyone can have their own) on the visual design, which I just like the old one better and that’s okay if it’s different than your opion.
    If you read through the blog, there was at least one product that I liked the new version better but yes, in general I’m a fan of older designs. It’s funny I’ve had to say before but this blog is really just for fun, don’t take it too seriously, there is no right or wrong.
    Thanks for reading :)

  5. Mint
    July 8, 2010

    I prefer the original design but I gotta say, that resealable package is a work of genius. It was a really tough decision this time. I voted for the old one though, because the splashiness of the new package bothers me, I don’t like my food to make a mess.

  6. Dan V.
    July 8, 2010

    Hi michelle,

    I totally understand it’s opinion, I’m just curious when the day will come when I will see you like the new stuff. It’ll be like a Mikey and Life moment. :)

  7. michelle
    July 9, 2010

    Lol, I’m flattered you care so much! :)

  8. DJ
    July 9, 2010

    I actually don’t like the resealable package – it’s too hard to get the first cookie out of each row – some end up breaking.

    Love the blog – it’s nice to see the old designs, from when the world didn’t have to scream at us to get us to pay attention.

  9. Mel
    July 12, 2010

    I’m with you, Michelle – I love almost all of the old packaging better. I just like the simplicity – the new packages almost seem to be SHOUTING AT ME!!! :D

    But being a creature of nostalgia, I do sometimes wonder if I’ll get all misty in 20 years when I see the 2010 packaging…nah. :D

  10. Annette
    July 12, 2010

    Old one gets my vote in spite of the functionality of the new one. The old is more friendly; the new is more obnoxious. It seems to say, “I’M A F***ING PACKAGE OF OREOS MOTHERF***ER!” I don’t like it when packages shout at me, lol.

  11. Joshua
    July 25, 2010

    Ha, Ha, Annette. :-D

  12. Millie
    August 26, 2010

    I must disagree, here. The old packaging just looks like cheap cookies to me. (Although, since I’m more of a baker I’ve always thought Oreos a little too dry for my taste.)
    The new one screams, yes, but it looks sooooooooo tasty.
    It’s big and grabbable. (I want one that big!)
    If you ask me, in my humble opinion, the new package speaks of a far tastier cookie than the old. (Even if it’s not) ;D

  13. Kym Frasier
    January 7, 2011

    Here is one way that a new design could win: Throw away the Mac and do it by hand.

  14. Suds
    April 10, 2011

    This is a fun site for nostalgia. The old Oreo package takes me right back to 1981 and being nine years old. Simpler times for sure. Thanks for posting.

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