L’eggs

Monday April 12thEverything else Category

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Here we have one of the greatest crimes in package redesign.  What was more recognizable than the L’eggs Egg?  I remember being a little kid and wondering what was in these oddly shaped packages, and then finally being grown up enough to buy an egg of my own because I had a Bar Mitzvah to go to.
I really don’t notice much of a difference in the quality of pantyhose options bought at a drugstore, but I always thought these were more ”fun” to buy.
The egg on the left is from 1985. The package worked by taking the egg-top off the cardboard cylinder base to reveal the nylon product.  Like said before, the egg-top of the package works so well to make L’eggs stand out from the other pantyhose.  The eggs would be different colors according to color or variety. I’m  not a fan of using all caps so I’m not crazy about the SHEER ENERGY title but I really like the “L’eggs” title/logo.

I’m not sure when L’eggs changed their packaging to non-egg format but they really did themselves a diservice.  To give them a break, I understand it probably wasn’t cheap to make the egg-top package and I guess they did try to keep the roundness in the design by having the top of the box bend.  Also there’sa little egg shaped window to look at the pantyhose inside.  I very much appreciate that they kept the “L’eggs” logo the same and I like the title font better.  I also really like the sporty (energetic?) lines coming out from the E but I don’t know what’s going on with the splotches of light blue on the dark blue background.  It’s not quite tie-dye, or the sun’s reflection in water, I’m not sure what it is but I don’t feel that it adds anything special to the package. 

It’s just such a shame to have lost the Egg.  The new design still makes it different from the other pantyhose packages but it’s not a special as it used to be.

L'eggs Pantyhose: Old or new?

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8 Comments

  1. Dorothy
    April 12, 2010

    I had a very similar experience with these as a kid/adolescent. I think the old package MAKES this product! It’s called L’eggs, not L’cardboard! Now there’s not much point, is there? Sad.

  2. Alison of a Gun
    April 12, 2010

    Ha! Dorothy totally beat me to the punch!

  3. AHarm
    April 12, 2010

    This will be a landslide poll

  4. Daria
    April 12, 2010

    Back in the day, there was a whole egg – my mom bought these and she wore a lot of pantyhose, and my sister and I played with the leftover plastic eggs (I seem to recall them being very popular around Easter – you could fit a lot of candy in them!). When I was really little, the eggs were the same color all over (that was probably around 1979-80 or so). Later, they became top part colored, bottom clear (early 80s).

    I liked the eggs, too, but I have to say that it’s probably much more environmentally sound that they aren’t using so much plastic with the nylons (which are already a plastic product).

  5. Kristen Potter
    April 13, 2010

    Wow…never knew they used to look like that.

    Still prefer the old one just because the design is more aesthetically pleasing than the newer one.

  6. mick
    April 20, 2010

    I agree with all ya’ll. I used to play with the solid ones (made GREAT playhouse eggs, especially playing mudpies). I used the half clear ones on “special occasions” when mum would let me. I was taught to take off panythose carefully and the eggs stayed together holding clean hose in the drawer until mom finally wore them out (or cut off one leg, yeah she was one of those). Then I got them to play with.

    Those eggs were great for keeping the hose safe between wearing (not the current business model). I wonder if they could be environmentally proactive and switch from tree killing cardboard pods, back to a recycled post consumer plastic type something egg?

  7. Mint
    April 21, 2010

    When I was in school in the 80s, art teachers used to make you bring these things in to use in all sorts of school projects. They were good for artworks. I’m sure a lot of art teachers had to come up with new ideas after they took them off of the market (I’m thinking it was some time in the late 80s – early 90s.)

    I think they are a great packaging idea but I agree, it would be terrible if they kept making them just to get all those plastic eggs tossed in a landfill. Though, at least art teachers had the right idea about recycling.

  8. Nightdragon
    May 7, 2010

    I used to love playing around with the “eggs,” but I think the new packaging is better because, as fun as the eggs were, they weren’t very environmentally friendly.

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