Monday June 14thSnacks Category

Kudos came out in 1986 and I’m not sure what the reason was that my parents never bought these but I vaguely remember my sister and I begging for them to buy some but we were denied.  Maybe they were considered too “candy” for my parents to buy, but I have a sneaking suspicion that it was because they were 12¢ more than Stop & Shop bran granola bars. I never had anything worth trading for it at lunch, but I did have these on occasion at friend’s houses and it was a real treat when that happened. 

The 1986 box has a white background and in this case green lettering and horizontal line that provides space for the one of three varieties that Kudos offered (Chocole Chip, Peanut Butter and Nutty Fudge).  The title font is an easily recognizable script type style, kind of like it was written with a paintbrush or sidewalk chalk.
The image of the actual product is appealing but a little unrealistic.  The granola is somehow spilling out of the chocolate.  I don’t get it but it it looks good and who can resist the generous chocolate covering that surrounds all 4 sides of the bar?

The new Kudos has changed it’s format in a few ways.  I was only able to find these offered as a variety pack and the only original flavor included was Chocolate Chip, new flavors included “Snickers” and “m&m’s”.  Also, instead of covering the granola bar completely in a chocolate coating,  the bar sits on a chocolate base and gets just a drizzle of chocolate on top.  I did some hard-core research (checked their website) and saw that they actually still make the Peanut Butter variety and  its in the original format of being totally blanketed of chocolate.
The package has darkened the background color to a warm brown with a slight gradient at the bottom.  The images of the product look more realistic.  There is a wave of yellow that runs across the box to let you know there are 100 calories per bar and something about how much calcium, vitamin D and whole grain ingredients are in there too. Somewhat impressive is the lack of change in the title font.  They have updated it with a little dropshadow and background color but for the most part it’s the same.  I think that might help people associate the product with its original format and taste since if I just looked at these images passing by them in the grocery store, I’d never guess they were supposed to be the old Kudos that I was deprived of.

The old box is less complicated and clear – also the product looks more appealing (just because it’s covered in chocolate).  The new box has nice colors but the bars shown are not as tempting.  Although, I can’t help but wonder if the exclamation of low calories, calcium, vitamin D and whole grains might have got my parents to by these if that information was on there 24 years ago.

Kudos: Old or New?

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  1. Kevin Swope
    June 14, 2010

    I only bought them because they were essentially candy bars! What’s the point now? :)

  2. Mel
    June 14, 2010

    I am IN LOVE with the M&M variety of these delish bars (my parents wouldn’t buy them either!), and I’m not a fan of the green on the original, so I voted for the new box, which is WAY against form for me! :D

  3. Nightdragon
    June 14, 2010

    Jeez, I FORGOT about Kudos — and I was big fan of them. Just goes to show how long I’ve been living in England … I’m definitely going to look for them next time I’m in the Boston area and introduce my wife to them!

  4. Joshua
    June 14, 2010

    I forgot about them too, but I didn’t like them either.

  5. Ethan
    June 14, 2010

    Even though the older box is less complicated and more clear, I don’t think it’s a very good design. It looks pretty slapped together. The new box is more carefully composed even though it’s more complex. I think it’s one of the rare occasions where the new is better than the old.

    @Kevin: in spite of their lack of a full chocolate jacket, these still taste very much like candy bars.

  6. Mint
    June 15, 2010

    I had one of these in my lunch most every day as a kid, but honestly, I didn’t realize they still made ‘em!

  7. Anonymous
    June 16, 2010

    First, I think it’s very cool that the Kudos font is identically the same! Secondly, the picture of the Kudos bar on the old packaging is kind of humorous. It seems to imply that when you bite into a Kudos bar, a whole mess of oats and stuff come gushing out the side. But maybe that’s just me…

  8. Annette
    June 16, 2010

    I remember wanting these so bad when I was a little kid. I don’t remember if I ever got any though!

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