Hidden Valley Ranch

Thursday April 1stSalad Dressing Category

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I have a limited background with Hidden Valley Ranch.  I grew up with Seven Seas “Buttermilk Ranch!” (it really had an exclamation mark in the title) and for some reason we never ever had Hidden Valley Ranch in the house.  I feel like Seven Seas must have been cheaper than Hidden Valley or it was kosher – two common reasons for most product purchases in our house.   Anyway…
The packet on the right is from 1985.   I like the silhouette of the rancher leaning up against the fence and the way the title fits into that image.  The word ”Ranch” is the largest on the package but we can also see it’s the original and a salad dressing mix.  The image of  the spoon pouring  the dressing onto the lettuce is the only image (besides the logo) and I think for the most part it works besides that the dressing sits too perfectly on the spoon.
Although the word “Ranch” is still the largest, there have been a a good amount changes made with the new packet.  There’s an image of a full salad and a somewhat detailed graphic of  Hidden Valley.  Which brings me to point out that it seems they’ve lost the ranch. I don’t see any rancher or fence and the title is now only “Hidden Valley”.  This just happens to be their “Ranch” offering.  With all the foreclosures going on now, I guess it’s just a sign of the times.
I think in general the new package works and looks more “fresh” than the older one.  Although for some reason the dressing on the salad looks too thin and watery while the dressing on the old one looks like it’s really sticking onto that spoon.  I also miss the rancher, I hope he’s doing okay.

Hidden Valley Ranch: Old or new?

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6 Comments

  1. Melissa
    April 3, 2010

    The blue colors on the new packaging are inviting and the food looks fresh and tasty. The old packaging makes me think of a really crappy salad bar… the kind that is in a really cheap and crappy buffet style restaurant… the kind of restaurant that gets really crowded in touristy cities like Orlando, FL – full of snotty kids and annoyed parents. The new packaging is more appetizing to me.

  2. Kristen Potter
    April 10, 2010

    I know this is all old versus new and I respect that…but you have to admit how nasty the older box looks compared to the new one. Their marketing wasn’t so great as it is now. But I never knew their was a rancher…so I’m kinda sad about that now. lol

  3. Tasty Japan
    April 17, 2010

    I like the old one, the new one looks fake.

  4. Nightdragon
    May 7, 2010

    Like all ranchers, he had to retire sometime!

    The newer is must better; there was way too much going on at the same time on the old packagaing. It’s especially good how they’ve condensed their company logo and moved the flavor text up toward the top, as it should be.

  5. Joshua
    June 24, 2010

    Anyone notice that I am always leaning toward the new one but sometimes take the old one? New one wins. (Barely) :-)

  6. Manda
    September 27, 2019

    I’m almost embarrassed commenting on a post from over nine years ago, but I somehow stumbled onto your blog and reminisced at the packaging I remember from years prior. This is my BAG.
    As for Hidden Valley Ranch, my mom used to get this all the time in the mid-80’s. She had that glass carafe where you’d shake up the seasoning + milk (or seasoning + oil for the “Italian” dressing).
    I’m now 40 and a vegetarian, but every time I’d see that carafe on the cupboard before dinner, I knew I was going to be sorely disappointed. (Hah! Love you, ma!)

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