Hershey’s Cocoa

Tuesday December 28thFood Category

I’ve been doing a lot of baking lately and came across a few recipes with cocoa powder.  For the first time in a long time I bought some unsweetened cocoa powder.  I  knew I had an image of an older package somewhere – and there it its right above these words!
I remember my mom had the can to left  in the cupboard when I was growing up and always thought it should be drinking cocoa.  My young mind couldn’t put together why there would be such a thing as UN-sweetened cocoa.
The older package is metal and the cover is a round plug at the top.  The only words on the front of the package are “Hershey’s Cocoa”. I thought it might have been simplified for the ad but after a quick googling I saw some cans with just that- at most, some say “Great for baking”.
The new package is paper and plastic although it does use similar colors.  The text is almost identical except for the slight beveling and shading.  Also, I’m not sure why they enclosed “Hershey’s” in a rectangle.  They’ve also added “Since 1894″ and “Natural Unsweetened”. I’m not sure what “bestlife” is in the little green oval. I googled but didn’t see anything about it in 30 seconds of searching and decided to move on.  I’m guessing it’s some sort of Good Housekeeping seal of approval.

They’re both pleasant packages and I don’t have anything against the new one at all although I do like the sturdiness of the metal can and the coin-bank look of the round plug-top.

Hershey's Cocoa: Old or New?

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  1. Mel
    December 28, 2010

    Ah, Hershey’s. Now THERE’S comfort packaging personified! :D I think the “bestlife” is the company that Bob Green, Oprah’s trainer, began. You’re right – it is like a GH seal but it’s only for those foods who meet a certain nutritional requirement (but methinks those companies who pay a lil sum-in’ sum-in would probably be able to display the logo too). GREAT post, as always! :D

  2. Hirayuki
    December 28, 2010

    I recently finished my newer box of cocoa and moved on to my grandma’s older tin, inherited when she passed away in early ‘09. I don’t know exactly how old it is, but the back has an ad for a recipe collection–only $2.98, payable by check or money order. :) I much prefer the old tin, even though it’s not always easy to scoop out more than a spoonful or so at a time.

  3. Michael D.
    December 28, 2010

    I’m guessing that Hershey’s put their logo in a rectangle to evoke their flagship product, the Hershey candy bar.

  4. Dave
    December 28, 2010

    Although I don’t have a preference one way or another for the graphic design, I voted for the old package because it’s made of metal instead of plastic.

    I’m a firm believer that metal and glass are far superior containers than anything made of plastic, and it irritates me a little that in a time of dwindling petroleum we continue to use so much of it for disposable packaging when metal and glass are so easily recovered for reuse. I really wish producers would return to the days of metal tins and glass jars with steel caps.

  5. SZA
    December 28, 2010

    Hersey’s logo enclosed inside a rectangle makes it very reminiscent of the Hershey candy bar. That’s my best guess, anyway. The new package is SO much more convenient, due to the much wider opening. However, I like the old tin just for nostalgia sake. My mom always used to let me have her old Hershey’s tins when I was a kid; I’d use them in my play kitchen. Good times. :)

  6. ima420r
    December 30, 2010

    I loved the metal container.

  7. Kevin
    December 30, 2010

    I voted for the “old” tin, for much the same reasons that were stated by ‘Dave’. Like him, I am personally sick of everything being in plastic.

    Also, as others have mentioned, I have fond memories of the the old metal tin of Hershey’s Coco. I remember playing in the snow as a kid, and then comming in to my mother making grilled cheese sandwiches and Hershey’s Coco in a pan on the stove. Hummmmmm…..Great Times!!!!

  8. Nightdragon
    May 1, 2011

    As usual, they had to go from easily recyclable metal to not-so-easily (or not at all) recyclable plastic. But at least the main product font hasn’t changed.

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