Franco-American Gravy

Sunday November 28thCondiments, Food Category


I’m sure we’ve all seen enough gravy in the past few days but I found this Franco-American gravy ad and had kept this jar of gravy in my cupboard just because it is now the only product that bears the name “Franco-American”.   Campbell’s, which has owned F-A since 1915 started taking over the labels of their products in the 2000’s and the only Franco-American labeled product (at least in the states) is Slow Roast gravy.  Spaghetti-O’s and Ravioli-O’s still exist but under the Campbell’s label only.

Anyway, the 1983 can on the left has a nice photo of the product being ladled out as a proper serving suggestion. I’ve always been a fan of the stark, blank background.  I don’t know why, it just seems a little…mysterious or something.  Like maybe the ladle should be a weapon on a Clue card.  Not much else going on- the F-A logo is a slightly wavy banner although the text stays straight.  There’s a little tri-colored shield/coat of arms  and just the words “Turkey Gravy”.

The new can is a jar, and the serving suggestion is mostly obstructed by the rectangle that encompasses the text.
The F-A logo is mostly the same although it seems a little wavier and and the text bends with it, as well as some slight shading to add some depth.  It has also taken on the title “Slow Roast”.  There’s an added wavy banner at the lower left to let you know it’s “As always 99% fat free”.

Of course I’ll go with anything that looks like a Clue card but I do like that Campbell’s k one product with the name people recognize, although I think they would have been smart to also keep the name with their pasta products.

Franco-American Gravy: Old or New?

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  1. Mel
    November 29, 2010

    I suppose all good things must come to an end, and the Franco-American brand outlived its usefulness. But still, I can’t help but be a little sad about it. I mean, how many of us grew up on F-A Spaghetti-O’s? I know it’s the same company, but Campbell’s Spaghetti-Os just doesn’t have the same ring to it. :D

  2. Alli
    May 25, 2011

    I actually like the new label for a change. The old one reminds me of a dog food label.

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