Egg Beaters

Wednesday December 1stBreakfast, Food Category


I found this 1986 ad for Egg Beaters and it brought back memories of my dad being really into these and always seeing a pack in the freezer and fridge.   I thought “That’s too bad they don’t come in that package anymore to compare” and wouldn’t you know it, they still do!  I don’t know why since they also are offered in the refrigerated section as a single carton but yes, the y are still offered as a double mini carton pack in the freezer section as well.
This is another example of 80’s awesomeness. Single color background, simple – basic shape graphic and adorable font.
Really adorable font, it makes me happy just to look at it. Kind of like the old Very Fine fruit juice logo/packaging.

The new packaging is, as most updated versions, much busier. There’s a photo of the product on the right half of the package while the left half has a more cursive font using gradient and slight drop shadow.  The word “egg” seems to be emphasized more than “beaters” and it’s all in front of a outer glow background.  It’s slightly interesting that “egg product” is mentioned twice and there’s a heart to showcase the health benefits of the product. One thing that is missing is any showcase of “Fleischmann’s”, although I think they must have been bought out and just stick to yeast and margarine but I’m not sure.  I started to research and had to move on to other things..

Also I noticed Egg Beaters no longer offers their “Cheez” flavor but again, love the simple graphic of the cheez wedge. So cute!

Egg Beaters: Old or New?

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  1. Mel
    December 1, 2010

    Maybe the reason we all feel so scattered these days is because of this super-busy packaging we see all around us! I never thought of a cause-effect situation before, until this comparison. Good LORD! It’s amazing how much calmer I feel when I view the 80s version!!!

  2. Annette
    December 1, 2010

    Eww, I hate that typography on the new package! It’s just so ugly compared to the old one. Also that red heart with all the “heart healthy” jibba jabba in it bugs me. I don’t need my food packaging preaching at me. :P

  3. Pheenie
    December 1, 2010

    @Mel – that’s a great observation. Walking through the grocery store (or anywhere, really) we are constantly bombarded by information, information, information. Its sensory overload on packages these days – compared to the ‘good old days’, which if not good, were at least made of simpler packaging ;D

  4. Daria
    December 15, 2010

    The 80’s font for the word egg is JUST like the old L’eggs pantyhose font. Another product package I preferred from the 80’s.

  5. Kevin
    December 30, 2010

    I completely agree that the simpler `80’s packaging looks SO Much better!

  6. Victoria
    March 18, 2011

    I was still in grade school whenever Egg Beaters first came out (late 70’s?) but I remember the early design really caught my eye for its simplicity. Another design that stood out in those days was the all black carton of orange juice with just a simple graphic of an orange on it (Tropicana?).

    Great stuff here, thanks!

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