Diet Pepsi

Wednesday May 25thDrinks Category


I’m don’t usually drink soda but I’ve always ad a fondness for Pepsi.  To make a long story short, my sister and I would help out in my dad’s auto part store from 1978-1983 and there was a soda machine with Pepsi products that you’d slide the cans out yourself, which we of course to a free pass to.  As we’d “help” throughout the day our cans of Pepsi would sit around and get flat and warm (especially if we left them in the display windows we were cleaning) and to this day if  I drink a Pepsi, I prefer it flat and warm.
Although my sister were just kids we didn’t bother drinking Diet Pepsi but I have to say looking at the can really brings me back.  The design is really great.  I don’t know if it makes me think of it being a diet drink but the title font is one of my all-time favorites even though I don’t know the name of it – but I love it when I see it.  Also, the waves look somewhat calming at the bottom and remind me of Love Boat.  I would have thought they’d use three colors – one for each wavy line but they must have known what they’re doing because it’s so recognizable in a second when I see it.
This photo was from a 1985 ad when NutraSweet was really gaining popularity so unfortunately, there’s a red parallelogram that interferes with the waves.
Diet Pepsi had since gone through a  few design incarnations but here is the latest (that I know of) with the “Obama” logo on a plain grey can.  The title font is similar but thinner and placed vertically instead of horizontally.  It’s almost easy to miss if you’re just scanning the shelves.  What stands out most is just the logo and I guess you’re supposed to know from the color of the can being grey that it’s the diet version of the symbol known as Pepsi.
It’s okay and I like it’s simplicity but doesn’t speak to me the way the old can does.
There was also a little display at the bottom of the page of their other diet products I thought was worth sharing:

Diet Pepsi: Old or New?

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  1. Alli
    May 25, 2011

    Definitely old!!! Love the waves and the bold letters.

  2. Annette
    May 25, 2011

    I voted “old”. I love that typeface they used on the old can. Though I have to wonder what the difference is between Diet Pepsi and Pepsi Light (love the typeface on that one too).

  3. Nightdragon
    May 30, 2011

    I’m definitely with the bold of the old. But isn’t it amazing how the NutraSweet logo is still unchanged?

  4. WhirledOne
    June 23, 2011

    I haven’t cared much for Pepsi’s logo changes the past several years, but the new one is particularly “meh”. Besides, it looks like the Partridge Family logo. Throwback Diet Pepsi, anyone? Oh, and Annette, the difference between those two products was that Pepsi Light had lemon flavor added. Funny, there was originally a lemon graphic on the Pepsi Light can design to suggest the flavor, but the “NOW – No Saccharin” banner seems to have displaced it in this 1985 example.

  5. Joshua
    June 24, 2011

    Um…I don’t know about Diet Pepsi throwback. My brother loves the regular Pepsi throwback, and I like the Mtn Dew and Dr Pepper ones.

  6. Joshua
    June 24, 2011

    In all honesty, I just don’t get what all the fuss is about people liking the old logos. I mean, if you look at the Mello Yello logo these days, it looks like the original one. (Or it’s at least supposed to. See for my point.)

  7. avto
    July 11, 2011

    Hi, your blog design looks very similar to my one: Venturi ????

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