Crescent Rolls

Friday April 16thDesserts/Baking Category


Who doesn’t love crescent rolls?  I actually never made them as straight-up crescent rolls, just as dough for knishes for baked brie or something but it’s so convenient.  Too bad one of the top ingredients is partially-hydrogenated oil – but I guess that just comes with buying convenience food products.

  The top photo is from a 1980 ad.  What I notice first is the “Crescent” title.  The way the label is composed has the pictureroll at the bottom and not completely visible.  We can see there are 8 rolls inside and it’s stated that they’re dinner rolls but I think the real stars of the show are the lines flowing around the Pillsbury logo.

The current package focuses more on displaying the crescent and no longer mentions “Dinner Rolls”,  I wonder if it’s because since 1980 people like me use them for much more than dinner rolls.  The title “Crescent” is smaller, moved to the left and has some outline and dropshadow.  The Pillsbury logo itself hasn’t changed much but the doughboy is more computer-generated looking whereas the old one looks like a claymation figure.
I’m not too attached to either but since I love the lines around the old logo so it gets my vote.

Pillsbury Crescent Rolls: Old or new?

View Results

Loading ... Loading ...

1 Trackbacks/Pingbacks

  1. Pingback: Earnings on TikTok Advertising | Buy Real Followers on August 11, 2019


  1. Tasty Japan
    April 17, 2010

    So what is this? Basically is it a croissant? Or just a roll of dough. I’m not familiar with this brand or product. :)

  2. Nightdragon
    May 7, 2010

    The 1980 one has more character, even though it’s simpler in design. The huge word “Crescent” cracks me up.

  3. Joshua
    May 8, 2010

    I’ve noticed that out of the posts I’ve read, you’ve favored the old logo in each one. :P I have to favor the new ones more just because they’re more familiar to me.

  4. Maudie
    May 19, 2010

    Ah, one of my favorites. We used to wrap these around hot dogs when I was a kid. While the new package does, admittedly lack character, I think the improved photography gives it a bit of an edge over the old one. It could be the yellowed photo, but the dough boy on the old one looks kind of icky and the product does not look particularly appetizing.

  5. SZA
    December 28, 2010

    The Pillsbury Doughboy has never been the same ever since they made the transition from Claymation to computer animation. Whose with me??

Leave a comment