Thursday March 18thHousehold Category








I can’t imagine my parents buying brand-name toilet paper but they must have because I remember seeing the package with the lady rubbing cotton against her face in the hall closet when I was growing up.  I always wondered what was going on there and thought her hand looked a little like an alien claw.
The left photo is from a 1982 ad.  This is when they were advertising their line of  pastel colors.  (How great would it be to still be able to buy “Green Mist” or “Powder Blue” toilet paper?)
What I always liked about the old package was the lady’s hair.  There’s something about the lines that keeps me looking at it.  The Cottonelle text uses a flat color with a double outline. Not really a glow but soft and plush, kind of like…cotton.

The current version uses design uses the whole space with a green square.  The title text is less plush looking and is slightly beveled.  Behind that is a stylized aloe plant (I looked for “regular” but all they had was Aloe at the store) which is shaded and a teeny bit glowing.  The cotton-loving lady has been replaced with with a puppy just chillin’ with a roll of toilet paper.  Not sure if Cottonelle was owned by Kleenex in 1982 but they let you know that now by printing the logo on top of the title. 
The puppy is cute but I’m still drawn to the weird hair of the lady on the old package and it would stand out to me more when I’m strolling down the “bathroom tissue” aisle at the store.

Cottonelle: Old or new?

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  1. Ethan
    March 18, 2010

    It’s understandable, but still a little strange how both designs show someone touching something to their face.

  2. Kevin Swope
    March 19, 2010

    The old design reminds me of when newspaper ads (remember them?) had drawn illustrations of products & clothes rather than photographs. What happened to all those commercial artists who didn’t become Andy Warhol?

    I’m a sucker for puppies, though.

  3. Dorothy
    March 27, 2010

    Puppies are okay, but the old one seems to say, “if you buy this, you can have hair like mine!” ha ha. :) Also the old Cottonelle font (and the pink) sort of reminds me of cotton candy.

    Of course, I don’t know what that has to do with toilet paper, but who cares?

    (and ditto on the drawn ads! People need to use illustrators again . . .)

  4. Melissa
    April 3, 2010

    I prefer the older version. I see the older version and think to myself “I am a sweet, soft, and gentle woman – just like this illustration… I want to wipe myself with whatever she wipes herself with to keep me staying sweet, soft, and gentle” I see the newer package and I think to myself “yeah, I like dogs – but I don’t want one near my butt” The bright green is off-putting. I like the light pale colors of the older packaging… I think more neutral colors are the way to go for toilet paper packaging.

  5. Kristen Potter
    April 10, 2010

    At first, I wanted to agree with the newer, puppy design because come on, who doesn’t like the new wittle puppy mascot? :P

    But you just had to mention green and blue toilet paper didn’t you?! xD That just seems so cool to me. Plus, the older version of Cottonelle looks more creative.

  6. Tasty Japan
    April 17, 2010

    The new one is the best. :) Love the puppies.

  7. Amy
    May 24, 2010

    I like the new one. The older one looks like some kind of 70’s porn star trying to look “sexy” by rubbing something soft on her face, like in that episode of Friends. It’s weird. The new one, on the other hand, has a comforting kind of green, and the puppy looks “soft and plush, kind of like….cotton.” ;)

  8. Aimee
    September 27, 2010

    Do you remember that the woman on the package had different colored hair, depending on what package you bought? My grandparents had the one with the redhead on it.

  9. Evidentress
    August 3, 2011

    I like the “Herbalessance”/”Virginia Slims”-like illustration of the old one.

  10. Matthew
    December 2, 2017

    I loved colored toilet paper back in the 1980s – the early 2000s. Sad thing is “White Cloud” was discontinued when “Charmin” wanted a second line in the early 90s with a different name. They bought the rights to “White Cloud” giving us the “Charmin Ultra” brand we have today almost 30 years later. Quilted Northern and Cottonelle discontinued their colored toilet paper in the mid 90s. However, if anyone remembers “Phar-Mor” stores they had a huge inventory of colored Cottonelle toilet paper until the late 90s. Scott was the only brand left and discontinued theirs in the early 2000s. I got an unexpected surprise when I worked at a local regional grocery store chain from 2011 – 2016. “White Cloud” is back! Uncolored, of course.

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