Cinnamon Toast Crunch

Friday June 10thBreakfast, Food Category

Hands-down, one of my all time favorite cereals.  It also works well instead of rice krispies in the usual treat recipe.
I remember when CTC joined the cereal scene in 1985, I was in 5th grade and  it was actually “exciting”.
The poorly scanned box on the left is from a 1985 ad.  You can barely make out the lined-paper background.  The title
is in multi-color marker/crayon font.  I’m not sure what the reason for the elementary school theme is other than to appeal to kids ( like myself at the time) but still, you’d think maybe something more reflective of the product might be used. Nonetheless, it looks cute and the smiling toast is adorable.
The new box keeps a multi-color font but that’s about it.   The background features the cereal swirling down to what looks like a  slightly psychotic baker at the bottom of the box.
I think even less appealing is their new…thing in commercials featuring two pieces of the cereal that, eat each other(?)
I don’t know what’s going on but I’d prefer the more innocent version of CTC.  I will say it still one of the best tasting cereals out there.

Cinnamon Toast Crunch: Old or New

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  1. Annette
    June 10, 2011

    Cinnamon Toast Crunch was my favorite cereal as a kid. I still think it’s pretty great but I hate the current box design and their creepy commercials with the cereal pieces eating each other. It’s enough to make me buy the Malt-O-Meal version of CTC instead of the real thing. LOL

  2. Mel
    June 14, 2011

    Wow – 1985? I loved it from the start but I guess I thought I was much younger than a junior in high school when it came out! And I totally forgot about the crudely-drawn lettering on the original box – thanks for the blast from the past! :D

  3. Evidentress
    August 3, 2011

    I wonder what the reasoning was behind switching some letter colors.

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