Cheez Whiz

Friday May 7thSnacks Category

cheeszwizes
I think the only time I had Cheez Whiz was in Phlidelphia at Pat’s, because I heard pretty much everyone uses Cheez Whiz and on their Wiki page it says they do.  I remember it tasting okay but not amazing.  I can see how it would be convenient to just heat up in the microwave at home and it probably melts smoother than plain ol’ cheese.

I will apologize for the grainy 1984 image on the left, the image was pretty small and the magazine printer seemed like it must have been a little off that day because it’s a little fuzzy too.  There are basically three flat colors used, red pale yellow and black.  I don’t know what font is used for the title but I think it’s great.  It’s neat and clean and stands out nicely on the light background.  Below the title in tiny, think lettering is “Pasteurized Processed Cheese Spread”.  I have tried to decipher what the words to the left of the title say and I think it reads “Made with a Blend of Natural Cheese”(?). All of this is topped with the Kraft logo and contained within a thick red border.  It’s all so simple and it one of those labels that is a step away from looking like a generic brand but has just enough color and minimal design to make recognizable as a brand name product.  Also, I like the lid that uses the same red and yellow, it looks like a little matching hat to a cute outfit.

The new jar lost the tapered shape and is a full-bodied container.  The Kraft logo is glowing, the title text uses a gradient, a little bit of beveling and outer shading.  The sub-title underneath has changed from “Pasteurized Processed Cheese Spread” to “Original Cheese Dip”.  Also there is an addition of a background image of the product in action getting scooped up by a broccoli spear, which adds more color to the label.  The lid has become a sort of marquee to display suggestions for what to use the product with.  It’s funny how it seems that products that have been around for years change their packaging to show what you can use it for when you’d think if it’s been around so long, everyone would of course know what you can use it for. 

I like the old jar (big suprize) for the simplicity.  The new one is agressive and clearly represents the product but the old one seems more “gentlelmanly” and charming in a quiet sort of way.

Cheeze Whiz: Old or New?

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5 Comments

  1. Joshua
    May 8, 2010

    I don’t really understand why newer logos appeal to me more than old ones ( Not saying that Pepsi throwback was a bad idea though ) but it might have something to do with the fact that I’ve seen newer logos more frequently than old ones. And a suggestion. Maybe try getting Jolt on here. Don’t know how you might be able to aquire a picture of Jolt Cola from anywhere, but if there is a 7-11 or something like that in the area, you might be able to find Jolt and use it in a post.

  2. Nightdragon
    May 8, 2010

    Sorry, I had to vote for the new one. It’s loud, but it works.

  3. Tara
    May 10, 2010

    Here’s what they look like in Canada.
    Light:
    [img]http://farm1.static.flickr.com/1/3673523_432e3f4390.jpg[/img]

    And regular:
    [img]http://t0.gstatic.com/images?q=tbn:B6T0FHveixECfM:http://ocanada.com.au/shop/media/catalog/product/cache/1/small_image/170×170/5e06319eda06f020e43594a9c230972d/K/r/KraftCheezWhiz1kg_Lge_1.png[/img]

  4. Tara
    May 10, 2010

    Ok, so that didn’t work. Anyway, in Canada, there’s no red on the background of the label.

  5. Nostalgio
    June 21, 2010

    On rare occasion I’ll binge on the Whiz; remove the lid and nuke it. But when you get to the last third, you appreciate the lower, wider jar because it enables you to get whatever you’re dipping down in there without your hand getting goo’d from the mouth/neck of the jar.

    Save on energy and cleanup; don’t bother transferring to a bowl!

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