I don’t buy a lot of cold cuts and I haven’t bought the pre-sliced, packaged kind in forever- or maybe ever (technically my parents bought it last time I probably ate them). I forgot how cute the old Louis Rich logo was with the turkey. The label is great, it uses flat colors and has [...]
I created this blog to compare old packing/logos with their current counterparts. I'm not a design, marketing or any sort of expert in any field relating to this subject. I just do this for fun. The examples of earlier design I use are from what I have, either magazine ads, old photos or actual "artifacts". They might not be the original design of a product, just an earlier version. I think I've covered all the bases, but feel free to email me with any questions or if you have an old version of something you'd like to submit, send it over!
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