Burger King

Tuesday July 20thLogos Category

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Sometimes it’s not a whole package, but just a logo I find and it really sums up the product anyway.   The Burger King logo on the left is a little grainy but that’s what I had to work with from this 1983 ad for their exciting new  salad bar (and I really hope I’m not the only one who remembers the salad bar).  It was pretty exciting at the time.  I remember going to our local Burger King in Milford, MA and my dad would be “healthy” and get the salad bar only to glob blue cheese dressing all over his vegetarian masterpiece.

The old logo is a simple graphic of a burger bun sandwiching the words “Burger King”.  The text is kind of  pillowy and cartoonish but playful and friendly.  The simplicity of the logo makes it easily recognizable and lets you hardly have to think when you see it to get an idea of what they’re all about.

The new logo is similar but more sleek.  The text is now at a sporty slant and the bun is rounded and shiny so that it looks almost like two halves of a yellow ball instead of a burger bun.  There is also the addition of a blue line that almost encompasses the logo.  I’m not sure what that’s for but it kind of adds to the sporty look of the slanted text and shiny bun-ball.

I like the simpicity of the old logo and the more realistic shape of the bun.  The text of the new logo is good  but I don’t really like the bun and the blue line is one-too-many primary colors making it look like a pre-school/day care sign to me.

Burger King: Old or New?

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7 Comments

  1. Mel
    July 20, 2010

    I usually pick the old logo or design here, and this one is no exception. I just don’t think blue belongs in food logos; it’s not an appetizing food color to me (except for blueberries). The old Burger King logo ROCKED.

  2. Dave
    July 22, 2010

    That blue line – that swoosh – has shown up in a lot of logos in the past few years. It would be interesting to come up with a collection of swooshed logos. I think Amazon, with their swooshy-smiley-arrow thing might have started it.

  3. ima420r
    July 23, 2010

    Funny, I didn’t realize the new logo was ‘Burger King’ inside a hamburger bun. The old logo is obvious but the new logo not so much. Maybe they should put some sesame seeds on it.

  4. Nightdragon
    August 8, 2010

    Had to vote for the new one, even though it’s flash and shiny in that annoying 21st century way. But it certainly grabs one’s attention better than the old one, so from a marketing point of view, the new one is better.

  5. Joshua
    August 8, 2010

    Hey, Michelle, just started a new blog. Got any suggestions?

  6. Eddie
    October 2, 2010

    Where are the new updates?

  7. ANTHONY
    December 29, 2019

    As usual, the old logo rules. But the newer logo wouldn’t be AS bad if they had left off the blue ‘Intel Inside’swoosh. (And maybe add a sesame seed or two.) If the ad agency wanted to add a little colour to the new logo, perhaps they could’ve added a little green in the way of a piece of lettuce just below the word ‘King’. All of that being said, the former Burger King logo was superb, and deserves a spot in the advertising hall of fame. I can smell those char-broiled burgers just by looking at that old logo!

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