Sunday December 12thHealth & Beauty Category


I’ll start off with an apology for not posting in 12 days (where does the time go?) and also that this is a “rainy day”post. I need to find some “new” old material and had this Breck example saved for a rainy day (something I’d use if I didn’t have anything better already scanned) and it’s raining so, here it is.
I don’t know if it’s just me but the old Breck seems like quite a husky shampoo bottle.  Like the line backer of shampoo, it almost seems like it should be geared towards men.   I like the dark and light blue bars containing the name of the product and a shirt description of what it does.  I think the combination of the the gold color of the shampoo and the flamboyantly cursive B (or is that more than a B?) embossed in the bottle gives it an almost regal look.

The new bottle is much thinner and uses an opaque container so you can’t see the color of the product.
Still there is the letter B at the stop of all the labeling but it is much less extravagant.  I don’t know if this is a trend or not and I can’t think of exactly what other products I’ve seen it on but I feel like that DNA design to the left is something that has been used in different variations on packaging in the past few years.

I can honestly say that neither bottle is too exciting, memorable or appealing and this motivated me to go through some more old magazines : )  I’ll go with the old bottle just because at least with the transparent bottle the gold color of the shampoo adds another element, while the new bottle looks like hospital shampoo.

Breck: Old or New?

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  1. Jacob
    December 27, 2010

    Did they run the new design by John Edwards?

  2. julian larbalestier
    March 16, 2011

    That was the family shampoo in my household for most of the lat 70’s/early 80’s. That old bottle would look quite comfortable lounging in the rich Corinthian leather of a ‘78 Cordoba…

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