Monday September 26thCereal Category

I know it doesn’t seem like it, but I really miss this blog.  I always seem inspired to post when I can’t, like when I’m at work, driving, grocery shopping, etc..
So I’ll post whenever I can but anyway, I was going through some old files looking for something else and came across my stash of old  ads I scanned and All-Bran kind of called out to me.

I never had this cereal but I remember my dad was all about it for a while.  The image on the left is from a 1982 ad.  I like this box because it kind of reminds me of the 70’s Clue game cards.  There’s just an element of mystery.  The almost eerie silence of a still-life, and just a hint of something…off.  A couple of neatly placed grains of wheat to the right of the bowl and a hovering spoon  either being held by the cereal eater by the very edge or it’s levitating over the cereal.  I do like the stark contrast of the mustard-colored bowl and plate against the robins egg table cloth.

The current box is ok.  It’s much brighter and I think more inviting.   I feel like it’s a lighter vibe overall, not just with the white background but the font and the replacement of raspberries for bananas.  I guess like with everything there’s 100 versions the same products now so I picked original which is noted by a clearly marked tripe across the middle of the package.  The title font got the beveled and slightly warped treatment. They ditched the plate the bowl sits on but hey decided to keep the grains.

I think they’re both effective as portraying the product and having  shelf recognition but I do like the starkness of the old package.

All-Bran: Old or New?

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  1. Dave
    September 27, 2011

    I like the old package better as well – I like the way the entire theme of the box art emphasized fiber and roughage. There’s the grainy, fibrous cereal in the bowl and the scratchy-looking ears of wheat on the plate. And check out that blue burlap tablecloth. The whole thing just screams, “EAT ME AND I’LL SCRUB YOUR INNARDS SHINY CLEAN.” And really, when you look at Kellogg’s advertising as far back as the 1920’s, that’s exactly what they’ve always been obsessed with.

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