I always thought it was Breyer’s not Breyers. Hmm, I guess you learn something new everyday. The package on the left is from a 1985 ad. The font is typically more simple than the current. The name Breyers is on there twice, once in the leaf logo and f course in big red letters with a crayon scribble underneath. The cup also features a photo of a lone strawberry and in general looks a little generic.
The current package keeps the leaf but it’s more dimensional and the brand name is in a type of cursive font underneath it. The cup features a black background and two strawberries. It also mentions that this is lowfat. I don’t think Breyers even offers flavored yogurt in full-fat. I guess it’s more economical, but they lost the lid. I like to have the option to re-close things or re-use the package for something else, but ok, that’s cool.
While I like the simplicity and lid on the old package, I think the new package looks more eye-catching and still manages not to look too busy.