I never really paid much attention to instant coffee brands, the only one that stuck out to me was Sanka. But now that I’m looking at it, guess the Taster’s Choice package did make an imprint in the way back of my mind.
The image of this guy about to take the first taste of his [...]
I always thought it was Breyer’s not Breyers. Hmm, I guess you learn something new everyday. The package on the left is from a 1985 ad. The font is typically more simple than the current. The name Breyers is on there twice, once in the leaf logo and f course in big red letters with a crayon [...]
I was walking through Target today and saw that Swiss Miss has a new limited edition package for some reason. I thought it was a nice observation on the almost-year anniversary of posting on here.
I like the old box, not because of the presence of the actual Swiss Miss but the “Swiss” font and the little decorative images semi-bordering [...]
I created this blog to compare old packing/logos with their current counterparts. I'm not a design, marketing or any sort of expert in any field relating to this subject. I just do this for fun. The examples of earlier design I use are from what I have, either magazine ads, old photos or actual "artifacts". They might not be the original design of a product, just an earlier version. I think I've covered all the bases, but feel free to email me with any questions or if you have an old version of something you'd like to submit, send it over!
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